I’ll hand it to them, they were the first to come to the ‘cloud-based CRM’ marketplace. Over the past 20 years, Salesforce has built an impressive customer base and have enjoyed being the leader in the CRM industry. In 1999, they successfully launched their ‘No More Software’ marketing campaign and immediately acquired hundreds of clients who were interested in throwing out their floppy disks and CD’s in exchange for ‘The Cloud’.
Throughout the past two decades, Salesforce has followed through on the intention to create a product ‘for everyone’. Although the massive Swiss-Army Knife that is Salesforce can do nearly anything a customer would want to do – more often than not – the customer has to invest heavily into integrations, 3rd party apps, in-house programmers (‘Admins’) and additional training just to make it work. In fact, this is the same approach that nearly all other alternative CRM providers have used to grow their SaaS businesses.
When you take delivery of a new vehicle, you’re usually able to grab the keys and drive off in your new car. You don’t take delivery of an engine, chassis, tires, braking systems and a pile of other components you’ll need in order to put the car together yourself. If that’s how purchasing a car worked, you’d probably either hire someone to put the vehicle together for you or elect to grab an Uber. But that’s not how the CRM industry works.
Instead of being able to utilize and leverage comprehensive cloud-based CRM products, business owners, executives and sales managers have elected to become their own software companies. In addition to often pricey purchase of a CRM, businesses will more than likely also hire Certified CRM Programmers to customize it to fit the needs of the business. As if this $75,000-$150,000/year position wasn’t enough additional expense, businesses implementing a CRM will also have to purchase supplementary applications and integrations to work in tandem with the CRM.
I have seen this headache is nearly all of the sales offices and organizations I have visited. The business invests in a CRM product like Salesforce, hires a programmer to customize it – only to realize that their expensive CRM doesn’t actually include a way for the sales team to make phone calls. *sigh* The business then spends additional time shopping for a VOIP phone dialer that integrates with their CRM. More time and money is spent integrating the phone system with the CRM … and this process repeats itself multiple times until a company has set up their ‘Tech Stack’. Sounds frustrating, right?
That’s because it is. In fact, the average business will subscribe to and integrate (if they can) six different sales-related software products. Each integration usually requires a Certified Programmer and the money that goes along with it. Due to the inherent complexity that comes along with integrating multiple software products, sales teams are usually required to spend additional hours training and learning ‘how it all works’. It’s a serious headache.
Now that you’ve traded in your floppy disks and CD’s for CRM’s in ‘The Cloud’, isn’t it time to exchange your CRM and its additional headaches for an all-in-one System?
If you’re trying to open a box, do you really need a Swiss-Army Knife with 1,000 attachments or would it make more sense to use a box cutter?
Sales Domination Systems can replace your CRM, your phone system, your text messaging system, your email/text marketing automation software, your lead generation tools, your project management apps, your pipeline tracking utilities, data enrichment tools and any other sales-related software you’re using. This optimizes work flow for the end user (sales people) and also tracks sales metrics and KPIs directly to management in real time with 100% accuracy.
You’ve already thrown your software away. Maybe it’s time to start thinking about throwing your CRM in the trash and using a System designed to do one thing: dominate sales.