If you’re in business or in sales, chances are very good that you use a Customer Relationship Manager (CRM) to track, monitor and manage customer data. Like any other tool, CRM’s are only as good as the person using them. It’s really no secret that people do not use tools that they find are too time consuming or too difficult to use. It’s also no secret that CRM’s are often underutilized due to complex and confusing user interfaces resulting in inaccurate or incomplete data input and inconsistent usage.
According to Really Simple Solutions, 83% of executives agree that their biggest challenge is getting their team to use the CRM. If you’re part of the majority, do not fret – here are the 5 ways to use your CRM more effectively.
Here at Sales Domination Systems, we believe that a CRM should be a true asset to a sales person, SDR or any customer-facing employee. Our mission is to arm the sales team with the tools they need to quickly and effectively move potential customers through the sales process and give both managers and executives the insights, reports and analytics they need to make better business decisions.
Although we may not be able to force anyone to use the CRM more consistently, we can ensure a higher and more consistent usage rate from sales people because we’ve built our application around the values of sales people: simple, fast, comprehensive and simple. Our data enrichment tools ensure that existing data gets updated frequently and is entered accurately. Managers and executives no longer have to rely only on the efforts of sales people. Calls are recorded. Texts are tracked. Emails are measured. Contacts are organized. Reports are accurate. Leads are generated. Data is enriched. Tasks are scheduled. Efforts are coordinated. Schedule your demo with us today!